“The aim […] is to know and understand the customer so well the product or service fits him and sells itself.”
Campaign-2-Lead – Campaign Management with SpiceCRM
Campaign Management is one of the key processes of a CRM system. To gain leads which become customers via campaigns is one important marketing aim. Reaching the right target group with the right message gets easy using SpiceCRM.
The systems is packed with features to support the process. From the campaign definition itself, to target lists, email templates and integrated marketing tools. Useful functions for the daily management of the process.
SpiceCRM provides beside integrated email templates open interfaces for your prefered marketing tools. It perfectly fits in your existing marketing surrounding and supports your campaign process with target-oriented data and clear analysis.
Execution along the process is one part. Equally important is the capability to gain insight and analyze the process. This helps to drive performance but is also the base for proper campaign planning. Useful reports support the individual as well as the management.
Marketing calendar – campaign setup
SpiceCRM supports the marketing team in setting up a marketing calendar. In a clearly arranged form all necessary information can be documented. Budget planning and costs are planned and time and frequency are set for each campaign. Furthermore all activities to this campaign can be logged and planned directly in this view.
Target lists – fix or flexible
At the beginning of a campaign is always the need to define the target customer. Target lists can specify either individuals who need to be included in a campaign or excluded from a campaign. In SpiceCRM Default, Seed, Test and Suppression Lists can be created and used for one or more campaigns.
Execution – Integration of Mail and Marketing Tools
To run the campaign SpiceCRM offers a wide range of possiblities. You can either use the SpiceCRM E-Mail-templates or one of your integrated Marketing or Mail-Tools. We support the integration of the following marketing tools: Evalanche, MailChimp, Emarsys as well as Office Applications like Outlook or Word to create mail merge.
You run a campaign. Now it is time to determine the impact of your campaign. How did the campaign influence your lead generation and conversion? SpiceCRM supports you with significant analysis directly in the campaign view and provides the necessary information for the marketing team to manage and control current campaigns.
Changing the view to one specific lead you can easily see from which campaign the lead was generated. If the process goes successfully and the lead is converted into a contact and opportunity. The contact view shows you all related campaigns the contact is receiving like newsletters etc.